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The WiLL brand was a marketing approach shared by a small group of Japanese companies who decided to offer products and services that focused on a younger demographic from August 1999 until July 2004 in Japan. The companies that participated were the Kao Corporation (a manufacturer of personal hygiene, household detergents, and cosmetics), Toyota, Asahi Breweries, Panasonic, Kinki Nippon Tourist Company, Ltd, Ezaki Glico Candy, and Kokuyo Co., Ltd. (an office furniture and stationery manufacturer). Toyota also engaged in a similar "youth oriented" approach in North America, with the Project Genesis program. This selective marketing experiment reflected a Japanese engineering philosophy called Kansei engineering, which was used by other Japanese companies. ==WiLL-branded products or services== *Asahi * * WiLL be Free * * WiLL Via Smooth * * WiLL Sweet Brown Beer *Ezaki Gilco * *WiLL ice for relax * *WiLL on time chocolate * *WiLL tablet relax * *WiLL black beans candy *Kao * *WiLL clear mist * *WiLL air freshener * *WiLL OneWeek room freshener *Panasonic * *WiLL Fax Machine ( KX-FKN110 ) and attached handset ( KX-PW110CL ) * *WiLL Collapsible Bike * *WiLL Mini Fridge ( NR-B162R ) * *WiLL Vacuum Cleaner * *WiLL Desktop PC with LCD Display *Kokuyo * *WiLL stationery "Actic" *Kinki Nippon Tourist * *WiLL City and Resort Tour * *WiLL Tour Hokkaido * *WiLL Tour Kyushu * *WiLL Tour Okinawa * *Will Sports Tour 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「WiLL」の詳細全文を読む スポンサード リンク
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