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WiseWindow
WiseWindow is a private data provider of unstructured "big data" sentiment, used in real-time business intelligence. The company, now part of KPMG is based in Irvine, California and has 25 full-time employees. WiseWindow's patented web analytics system, Mass Opinion Business Intelligence (MOBI) analyzes and classifies comments made online and distills the information into a pre-defined, structured database. The company has shown "the predictive value of cluster analysis by applying it to social media content."〔(The Predictive Power Of Social Media - Forbes.com )〕
== Products ==
MOBI methodology combines online measurement, cloud computing and market research that provides live consumer sentiment data around brands, products and purchase influencing factors using decision-supported information from millions of unsolicited opinions. WiseWindow’s MOBI is used by companies in the airline, alcoholic beverage, automotive, consumer electronic, health care, news media, entertainment, political and retail industries.〔http://www.readwriteweb.com/enterprise/2010/01/social-media-is-a-poor-label-f.php〕〔http://www.tmcnet.com/voip/0410/a-look-into-the-mind-wisewindow-leverages-open-source-cloud-computing-to-gauge-opinions.htm〕
MOBI VIBES 3.0 visualization tools were launched in November 2011. MOBI combines cloud computing, deep website crawling, relevance recognition and statistical natural language analysis to allow business decision makers to quickly get a real-time look at their brands and their competitive set. By collecting, analyzing and classifying the billions of unbiased consumer comments made online annually from across the web, MOBI distills the data into a usable form providing an up-to-the-minute view of consumer sentiment.. It lets users view sentiment data by demographic, geographic and attitudinal segment, and provides a normalized benchmark of sentiment within a vertical market through its MOBI Sentiment Index.
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