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Wunderman is a network of advertising, marketing and consulting companies with offices in 60 countries. Headquartered in New York City, Wunderman is part of Young & Rubicam Brands and a member of WPP Group ().〔(Wunderman )〕 == History == In 1958, Lester Wunderman, alongside his brother Irving Wunderman, and colleagues Ed Ricotta and Harry Kline, opened Wunderman, Ricotta & Klein (WRK).〔Being Direct: Making Advertising Pay, 2nd Edition, Pages 147-151, 2004, The Direct Marketing Association〕 Founder Lester Wunderman is widely considered,〔(Impiric changes its name ), WPP Press Centre, June 1, 2001〕 to be the creator of modern-day Direct Marketing—a term he originated in a 1967 speech at MIT.〔Being Direct: Making Advertising Pay, 2nd Edition, Pages 171-155, 2004, The Direct Marketing Association〕 Wunderman, Ricotta & Kline was acquired by Young & Rubicam in 1973. Subsequently; Y&R merged WRK with its subsidiary, Cato Johnson Associates, in 1992 forming Wunderman Cato Johnson.〔(Impiric changes its name ), WPP Press Centre, June 1, 2001〕 To reflect the global expansions of the agency alongside then client American Express the agency became Wunderman Worldwide in the 1980s.〔''Advertising Age'', Encyclopedia of Advertising (Wunderman (Wunderman Cato Johnson) ) September 15, 2003〕 The agency was briefly renamed Impiric in 2000, before returning to its heritage and rebranding itself as Wunderman on June 1, 2001. Since then it has expanded its reach into the interactive, strategic and data-analysis fields.〔(Impiric changes its name ), WPP Press Centre, June 1, 2001〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Wunderman」の詳細全文を読む スポンサード リンク
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