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XETRA-FM
XETRA-FM (91.1 FM) — branded 91X, and sometimes identified as XTRA-FM — is an English language, Mexican-owned (border blaster) Alternative Rock music station broadcasting from Tijuana, Baja California on 91.1 MHz. The studios are located in the Mira Mesa area of San Diego. The station is one of three outlets that are programmed by Local Media of America, who took over the operations of XETRA-FM from Broadcast Company of the Americas in 2010.
==History==
On November 20, 1968, Radiodifusora del Pacífico, S.A. de C.V., then-owner of XETRA-AM, received a concession for a new FM station with the same callsign, XETRA-FM on 91.3 MHz. By the time the station signed on in 1978, carrying an AOR format, it had moved to 91.1. 91X's broadcast studios were located at the 91X transmitter site on Mount San Antonio in Tijuana. Initially, programming was recorded at the San Diego Studios in the Harcourt, Brace, Jovanovich building downtown and driven to the transmitter site several times a day. That proved to be uncompetitive. (). Disc jockeys then commuted from San Diego to Tijuana each shift. 91X was notorious for having DJs with no personality; they would simply announce the previous song, and the next song. On January 11, 1983, at 6 PM, 91X followed in the footsteps of KROQ-FM in Los Angeles and switched formats to "rock of the 80s" (modern rock). 91X played "Stairway to Heaven" (Led Zeppelin) as the final song of the AOR format. Immediately afterward, then-Executive Vice President and General Manager John Lynch made the announcement of the format change and disc jockey Todd Ralston went right into "Sex (I'm A...)" by Berlin. Former 91X on-air personality Jim LaMarca recounts the transition:
:"The day 91X (then known as XETRA-FM) went Rock of the 80s, almost no one knew it was coming so there was no speculation. An air staff meeting was called for 3 pm. These really straight liner-card jocks were sitting around the conference room when in walks wild Rick Carroll with a cardboard box. He dumps it on the table and says, 'I'm Rick from Los Angeles and this is your new format.' The first song was played at 6 pm by Todd Tolkoff who was given the name Mad Max. He said, 'This is 91X Rock of the 80s and this is "Sex" from Berlin.' Everyone at the station (remember, he is now in Mexico 30 minutes away) thought this song was too weird. It seemed slow and goofy, but hey this was all new to us. It also took forever. Well no wonder, he was playing a long-play version so the LP should have been playing at 45 rpm. Since we had never heard the song no one knew. This happened a lot."〔http://www.440int.com/favesx.html〕
During the 1980s and 1990s, 91X was one of the top-rated and most influential alternative stations in America.〔http://www.tangentsunset.com/radiosandiego.htm〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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