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Xetum
(Xetum ) is a San Francisco based online watch company established by Jeff Kuo in 2009. Xetum's automatic watches are "California-designed but Swiss Made...".〔('In Watch Industry, a Feud Over What Makes a Timepiece Swiss-Made' )〕
While Xetum's watches are manufactured in Switzerland, their design is distinctly American and affected by the Californian scenery: The Stinson series is named after a Marin County beach; the Tyndall series is named after a mountain in the Sierra Nevada range, and the Kendrick series after a mountain in Yosemite National Park.,〔('American Watchmakers Rise Again' )〕〔('US manufacturers: Modern movement harks back to an era of greater optimism' )〕
Despite of Xetum's American and modern design all of the brand's watches include an automatic watch movement (no batteries or electronics involved).〔('Jeff Kuo, S.F.'s leading watch designer' )〕
==Eco Friendly Initiatives==
Xetum's watches are eco friendly: The straps are made using vegetable and wood substances, instead of chromium sulfate; the lining on the back of the strap is made out of cork and the box is made out of wood from a rubber tree, which is cut down only after ending its life span of providing rubber.〔('ESQ&A: Xetum Founder Jeff Kuo on the New Kendrick Watch' )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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