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Comcast Cable
Comcast Cable Communications, LLC (d/b/a Xfinity) is the cable subsidiary of Comcast.〔(【引用サイトリンク】title=XFINITY by Comcast -- Official Customer Site )〕 Comcast Cable's CEO is Neil Smit, its chairman is Brian L. Roberts, and its CFO is Catherine Avgiris. Comcast Cable went from $23.7 billion in revenue in 2007 to $48.1 billion in 2013.
==Branding==
In 2010, Comcast began promoting Xfinity, the company's rebranded trademark for triple play services in Comcast's largest markets, including the company's digital cable, cable Internet access, and cable telephone services and radio. Comcast Digital Cable was renamed "Xfinity TV", Comcast Digital Voice became "Xfinity Voice", and Comcast High Speed Internet became "Xfinity Internet". Comcast Business Services remains under the "Comcast" name.〔(【引用サイトリンク】url=http://business.comcast.com/contact )〕 A marketing push involving the new Xfinity brand took place during the 2010 Winter Olympics coverage on NBC, which was in the early stages of a merger with Comcast.〔Fernandez, Bob. "(Comcast unveils new brand name and logo )". philly.com, February 3, 2010. Accessed March 15, 2010.〕
The Xfinity rebranding has been controversial as a purported effort to sidestep the negativity of the Comcast brand.〔(''Comcast seeks reputation change with Xfinity brand'', Yinka Adegoke, Reuters, February 9, 2010 ). Reuters.com. Retrieved on July 8, 2011.〕〔(Comcast Xfinity Rebranding Largely Laughed At, DSLreports.com, February 8, 2010 ). Dslreports.com. Retrieved on July 8, 2011.〕〔Gregory, Sean. (February 7, 2010) (Comcast's New Name: Rated X?, Sean Gregory, Time Magazine, February 7, 2010 ). Time.com. Retrieved on July 8, 2011.〕 In February 2010, ''TIME'' listed Xfinity at number 2 in their ''Top 10 Worst Corporate Name Changes'' list.〔Suddath, Claire. (February 8, 2010) (Top 10 Worst Corporate Name Changes, Claire Suddath, Time Magazine, February 8, 2010 ). Time.com. Retrieved on July 8, 2011.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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