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Yepme
Yepme is an online shopping company headquartered in Gurgaon, Haryana, India. It was established in April 2011.〔Sai Prasanna. ("Online fashion brand Yepme to raise $7-12 mn" ), Exchange4Media, 8 November 2011. Retrieved on 14 December 2011.〕 The company specializes in the online retailing of men’s and women's garments and accessories. In August 2011, the company positioned itself as a fully-fledged private label fashion brand.〔〔Fashion & Beauty correspondent ("India's first online fashion brand showcases private label" ), ''Hindustan Times'', New Delhi, 16 August 2011. Retrieved on 14 December 2011.〕
==History==
Yepme.com, was launched in April 2011 by three alumni of Indian Institutes of Technology and Indian Institutes of Management: Vivek Gaur, Sandeep Sharma and Anand Jadhav. Gaur (CEO) has experience building successful online companies like Bagittoday.com and has also held senior positions in marketing and sales with HT Media Ltd, Living Media Pvt Ltd and Hindustan Unilever Ltd.〔〔Company Website ("Yepme Management" ), Yepme.com, Gurgoan, Retrieved on 14 December 2011.〕 Sharma, the founder/COO and CTO, is an e-commerce, technology and operations specialist having held senior positions with Accenture, Sapient, SBI Capital Markets and HCL Technologies.〔 Jadhav (president) is a merchandising and supply chain expert and has worked with leading apparel retailers including Shoppers’ Stop, Globus, Pantaloon and Reliance Trends.〔
According to an interview with Gaur on Bloomberg UTV, in 2010 the founders saw huge growth potential in India’s online shopping market, which was then dominated by the online travel sector.〔Buzzing Businesses on Final Word Segment. ("Telecast Video" ), "Bloomberg UTV", Broadcast 20 October 2011. Retrieved on 14 December 2011.〕〔Final Word episode on Bloomberg UTV. ("About Final Word Episodes" ), "Bloomberg UTV". Retrieved on 14 December 2011.〕 Having started its operations as an online apparel retailer, in August 2011 Yepme.com decided to focus on private label fashion-wear instead of branded apparel.〔Anjali Prayag ("Private Labels click well with e-tailers" ), ''Hindu Business Line'', 13 October 2011. Retrieved on 14 December 2011.〕 Seeing larger brands handing over end-of-lifecycle products to online retailers (purportedly to avoid disparity between shop and online prices) the founders decided to promote the Yepme brand as private label apparel brand.〔
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