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YourSingapore
YourSingapore is the destination brand of Singapore, launched on 5 March 2010 at the Singapore Tourism Board Tourism Industry Conference 2010. YourSingapore is an evolution of (Uniquely Singapore ), which remained Singapore's destination brand from 2004 to 2009.
YourSingapore tries to tap upon Singapore’s concentration of dining, shopping, natural and cultural attractions, within the small physical space of the country, making it easy for a user to mix-and-match multiple experiences. YourSingapore aims to differentiates Singapore’s brand proposition from that of its competitors so that Singapore continues to remain relevant and attractive in today's travel industry.〔https://app.stb.gov.sg/Data/pages/1/2df45244f09369e16ea3f9117ca45157/3%20yoursingapore%20factsheet%20_3%20march%202010_.pdf〕
==Evolution of Uniquely Singapore==
Since the launch of the Uniquely Singapore destination brand, Singapore witnessed a 16.8% growth in visitor arrivals and a 55.1% growth in its tourism receipts.〔https://app.stb.gov.sg/Data/news/1/2bfec16d7d15a063cda186788f08cdeb/note%20to%20editors.pdf〕 In order to keep Tourism in Singapore competitive and relevant to its visitors, STB aimed to establish its presence in the digital space given the high internet penetration in its key markets,〔 thus inspiring its digital, drive-to-web strategy.
By emphasizing that its new destination brand is an evolution of Uniquely Singapore, STB has tried to articulate Singapore Tourism's uniqueness in the YourSingapore brand. The uniqueness is positioned as Singapore's ability to promise travelers a personal travel experience, given the degree of efficiency, control and comfort in the country. Such a promise further offers an emotional reward of empowerment and liberation to its visitors.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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