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YuMe
YuMe is a provider of digital video brand advertising. The company’s solutions for video advertising campaigns are targeted at both supply-side (websites, apps) and the demand-side customers (brands, agencies). YuMe is headquartered in Redwood City, California, with European headquarters in London and nine additional offices worldwide.〔http://www.nyse.com/press/1375440051206.html〕
==History==
Jayant Kadambi and Ayyappan Sankaran founded YuMe in 2004.〔http://www.forbes.com/sites/petercohan/2012/08/29/jayant-kadambi-from-tennis-star-to-silicon-valley/〕〔http://www.sfexaminer.com/news/business/jayant-kadambi-making-money-online-video〕〔http://mobilemarketingmagazine.com/content/tv-dead-long-live-tv〕 In 2011, YuMe acquired Appealing Media, a mobile video advertising company.〔http://techcrunch.com/2011/06/15/yume-acquires-uk-mobile-video-ad-company-appealing-media/〕〔http://on.aol.com/video/yume-taps-booming-growth-in-mobile-video-advertising-in-europe-517481551?icid=bottom_related_thumb_9〕 In early 2013, YuMe acquired Crowd Science, an audience targeting technology company,〔http://thenextweb.com/insider/2013/01/15/yume-acquires-ventre-backed-audience-targeting-technology-firm-crowd-science/〕 and on August 7, the company held its initial public offering.〔http://www.yume.com/news/press-releases/yume-celebrates-initial-public-offering-and-first-day-trading-new-york-stock-exc〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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