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YummyPets
Yummypets is a social media network for pets. It allows members to create social profiles for their pets, store photos and videos, build communities and access specific animal related content and services. Yummypets is a subsidiary of French company Octopepper which is headquartered in Bordeaux.
== History ==
(Octopepper ) co-founders, Matthieu Glayrouse and Mathieu Chollon launched the Beta version of Yummypets in 2012. Both founders believed that despite the enormous popularity of pet ownership and animal web content, pet lovers did not have a specific social platform for them to ‘geek-out’ on. Matthieu Glayrouse and Mathieu Chollon felt that posting pet photos on generalist social networks often led to negative stereotyping and stigmatising of the user, often unfairly. The Beta version was based on the idea of ‘Hot or Not’ for pets. The competitive game mechanic (called, ‘Yummy or Not’) remains a popular feature on Yummypets. Soon after launch, Yummypets attracted media interest from many French bloggers and media outlets such as FranceTVInfo, L’Express, Mon Quottidien, L’Obs, RTL, helping membership grow quickly in Yummypets’ native France.
The company received Series A funding of €1.5 million in 2012 from NewFund () and used the investment to enhance the feature set of the website and launch a range of mobile apps.
In 2013 Yummypets entered into advertising agreements with brands such as Whiskas, Pedigree, Zolux and Feliway. Also launching in English language version (WIRED).
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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