| 翻訳と辞書 |
Yuru-chara
is a Japanese term for a category of mascot characters; usually created to promote a place or region, event, organisation or business. They are characterized by their ''kawaii'' (cute) and unsophisticated designs, often incorporating motifs that represent local culture, history or produce. They may be created by local government or other organizations to stimulate tourism and economic development, or created by a company to build on their corporate identity. They may appear as costumed characters (or kigurumi) at promotional events and festivals. ''Yuru-chara'' has become a popular and lucrative business, with character-driven sales reaching nearly $16 billion in Japan in 2012.
Popular ''yuru-chara'' include Kumamon and Funassyi, who have gained international recognition and have reached celebrity status in Japan.〔
== Etymology ==
The name ''yuru-chara'' is a contraction of . The adjective generally means "loose", but in this application it has a number of connotations including "gentle" or "weak",〔(【引用サイトリンク】url=http://travel.cnn.com/tokyo/none/hikone-mascot-convention-japans-most-plush-summit-144311 )〕 "laid-back",〔 light-hearted or "unimportant".
The term has also become popular in reference specifically to local mascots, which is the large majority of ''yuru-chara''.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Yuru-chara」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|