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Z-CARD
Z-CARD is the registered trademark for the foldable invented by George McDonald when he was a travel writer and consultant for British Airways.
==History==
McDonald found that traditional fold-out maps were too bulky to carry with him on travel research trips and wanted a more convenient solution. From this the Z-CARD was developed and launched in 1992,〔(The Telegraph ) Z-Card seeks to shape up for austerity times 2011-4-19, retrieved 2012-12-10〕 with the company as it looks today being founded in 2003.
The Z-CARD was quickly adopted as a marketing communications tool and reached such prevalence that the term ''z-card'' is now used as reference to many z-fold or concertina card and not just those produced by Z-CARD Ltd. While Z-CARD pioneered the z-fold market from 1992, a number of other companies have since entered the market by producing their own take on the z-fold format. The original inspiration for the product came from the familiar fold-out map format.
Z-CARD has won industry recognition for their products, with clients winning awards such as Euro RSCG's Heist Awards. Loughborough University developed the ''Maths Card''—a classic Z-Card format that opens out to reveal an extensive list of pure maths formulae—that also claimed top honours in the Direct Marketing category of the Heist Awards.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Z-CARD」の詳細全文を読む
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