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Zakazukha
Zakazukha (заказуха) is a Russian word for the paying of money (or the offering of other goods) to ensure usually favourable media coverage for a person or thing.〔(''Obama and Clinton to Moscow by Spring? Or Kremlin Zakazukha?'' ), therussiamonitor.com〕 In English this is frequently called "cash for coverage"〔(''ZAKAZUKHA! RUSSIA LEADS THE WAY IN ‘CASH FOR COVERAGE‘ LEAGUE'' ), journalistpresslounge.com〕 though the Russian may be translated as "paid-for news".〔(''Lebedev's tangled web'' ), opendemocracy.net〕 ==History== The use of zakazukha became popular in Russia in the 1990s, when articles praising or smearing a person or organisation would be ordered by an interested party.〔(''Beware pokazukhas and zakazukhas in Russian media'' ), BBC〕 This became a significant source of revenue for newspapers at the time and even allowed some papers to avoid bankruptcy.〔(''The Anatomy of Zakazukha'' ), tol.org〕
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Zakazukha」の詳細全文を読む
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