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Zara () is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group, the world's largest apparel retailer. The fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius, Oysho and Bershka. Zara was described by Louis Vuitton Fashion Director Daniel Piette as "possibly the most innovative and devastating retailer in the world."〔http://fashion.telegraph.co.uk/news-features/TMG8589217/The-secrets-of-Zaras-success.html〕 Zara has also been described as a "Spanish success story" by CNN. ==Origins and history== Amancio Ortega opened the first Zara store in 1975 in a central street in downtown A Coruña, Galicia, Spain.〔(【引用サイトリンク】title=Inditex timeline )〕 Ortega named his store ''Zorba'' after watching the classic film ''Zorba the Greek'', but apparently there was a bar that was called the same, Zorba, two blocks away, and the owner of the bar came and said, "this is going to confuse things to have two Zorbas." They had already made the molds for the letters in the sign, so they just rearranged them to see what they could find, and they found ''Zara,'' which leaves fans wondering where the additional ''A'' came from, but there is speculation that they had more than one set of letters. In addition, the price for the letters "B" and "O" were double the price as it costs more to make them round and at the time this presented a significant cost for the new company. The first store featured low-priced lookalike products of popular, higher-end clothing fashions. The store proved to be a success, and Ortega began opening more Zara stores throughout Spain. During the 1980s, Ortega started changing the design, manufacturing, and distribution process to reduce lead times and react to new trends in a quicker way, in what he called "instant fashions". The company based its improvements in the use of information technologies and using groups of designers instead of individuals.〔(Inditex ) eNotes overview〕 In 1988, the company started its international expansion through Porto, Portugal.〔(Spanish domination – Zara brand profile )〕 In 1989 it entered the United States, and in 1990, France. This international expansion was increased in the 1990s, with Mexico (1992), Greece (1994), Belgium and Sweden (1994), etc. until reaching its current presence in over 88 countries. Zara stores are company-owned, except where local legislation forbids foreigner-owned businesses; In those cases, Zara franchises the stores. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Zara (retailer)」の詳細全文を読む スポンサード リンク
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