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Zevia is a Los Angeles-based company〔(【引用サイトリンク】title=Company Overview of Zevia LLC )〕 that produces zero-calorie soft drinks sweetened with stevia〔 and erythritol. Zevia was founded by Derek Newman, Jessica Newman, and Ian Eisenberg. Donald Thrasher was the company's initial Chief Operating Officer.〔http://www.zevia.com/history〕 Zevia LLC was originally DrinkZevia LLC, which was based on a merger with Thrasher Beverage Corporation.〔http://kepler.sos.ca.gov/〕 ==Company history== Zevia was launched in 2007 as an alternative soda for those who want to avoid both added sugars and artificial sweeteners. Prior to 2009, Zevia was considered a “carbonated stevia supplement” as the U.S. Food and Drug Administration (FDA) had not yet granted stevia approved status as a food additive. In 2009, once FDA GRAS (Generally Recognized as Safe) status was given, Zevia became classified and marketed as a soda.〔 The product also contains no net carbohydrates and no fats. By the end of 2008 ACNielsen recorded that Zevia was the fastest growing natural product in the United States in terms of sales. The company’s 2008 revenue was $925,000,〔Bruce, Bill. ("Zevia Lands Deal with Whole Foods." ) FoodBev.com. Apr. 29, 2009〕 and the product was available in 850 stores.〔Choi, Candace. ("Cola holy grail: Great taste, no calories, no artificial sweetener.” ) The Seattle Times. July 26, 2012〕 In 2010, Zevia reported a 300% increase in same-store sales over 2009.〔("High End Optimism." ) BEVNET. Sept. 2, 2010. Accessed Apr. 24, 2013〕 The current CEO of Zevia is Paddy Spence, who bought Zevia in 2010 and became both CEO and chairman.〔〔Spence, Paddy. ("How a Startup Can Succeed in a Mature Category." ) Harvard Business Review blog. Apr. 4, 2013〕〔Tabaka, Marla. (“Leave the Nest to Start Your Company? 8 Signs You’re Ready.” ) Inc. Magazine. Mar. 5, 2012〕 Spence attended Harvard College and Harvard Business School.〔("Meet the Brand: Zeroing in on Zevia." ) Sprouts website. Accessed Apr. 24, 2013〕 In July 2012, Zevia ran billboard ads in support of New York City’s soda ban.〔Fulton, April. (“Hold the Ice: Rhetoric Gets Hot Over New York’s Big Soda Ban.” ) NPR blog: The Salt. July 24, 2012〕 Paddy Spence appeared on CNBC to promote healthier soda alternatives. In May 2012, the product was the best-selling soda in Whole Foods.〔 By July 2013, Zevia was the number 17 zero-calorie or low-calorie soda in mainstream grocery stores, making it the only independent brand in the top 20. By the end of 2013, overall sales were over $60 million, and it was the 14th-best-selling diet soda.〔("Zevia Says First Major Soda to Use Monk Fruit." ) BeverageWorld. January 14, 2014〕〔 Reuters. December 22, 2013〕〔("Zevia reformulates soft drinks with new sweeteners." ) Beverage Industry. December 19, 2013〕 , Zevia is available in more than 16,000 stores in the United States, including Whole Foods, Target, Kroger, Safeway, Sprouts, and other grocery and natural food stores.〔Schussheim, Sarah. ("How Zevia is Staking Its Claim as Fashion's Favorite Soda." ) ''Elle Magazine''. July 15, 2013.〕〔("Zevia Achieves Record-Breaking Quarter." ) BevNet. July 17, 2013〕〔("Declining Soda Sales Lead to Search for Holy Grail." ) ''Bloomberg Businessweek''. Reporter Gigi Stone. Accessed April 24, 2013〕〔〔Watson, Elaine. ("Diet soda in a funk? Not ours, says Zevia boss as he adds monk fruit to his zero-cal menu: Zevia could be a $1bn brand." ) Food Navigator. Jan. 9, 2014〕 Zevia is also sold in Canada, Australia, Europe,〔http://www.thegrocer.co.uk/buying-and-supplying/categories/soft-drinks/zevia-brings-stevia-soft-drinks-to-uk/231385.article〕 and Latin America, 〔Wilbanks, Carri. "Zevia Offers Healthier Alternative to Soda." ''Examiner''. August 26, 2013〕 Zevia has been featured in several national publications, including ''O: The Oprah Magazine'' and the ''Wall Street Journal''. , the company produces fifteen different flavors including, Cola, Cherry Cola, Dr. Zevia, Ginger ale, Lemon-lime Twist, Grape, Black Cherry, Cream Soda, Orange, Strawberry and Mountain Zevia. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Zevia」の詳細全文を読む スポンサード リンク
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