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Zugara
Zugara is an American corporation headquartered in Los Angeles, California, United States that develops and licenses Augmented Reality software and creates Natural User Interface experiences for brands.
Zugara was founded in March 2001 as an interactive marketing company with a focus on interactive strategy and web application development. From 2001 to 2008, the company created award-winning interactive campaigns for Fortune 500 brands including Sony PlayStation, Activision Blizzard, Reebok, Toyota, Lexus, Casio and The U.S. Air Force.〔("Creativity 50" ) Creativity, 11 March 2010, retrieved 14 July 2012〕 In early 2009, Zugara shifted focus to Augmented Reality software development and began development on Augmented Reality technologies and SDK's. Later that year, the company launched an early prototype of the Webcam Social Shopper Augmented Reality ecommerce product. The Webcam Social Shopper quickly gained acclaim as one of the more useful implementations of Augmented Reality technology.〔("Five To-Die-For Augmented Reality Shopping Apps" ) Fast Company 29 July 2009, retrieved 14 July 2012〕
On September 25, 2012, Zugara was granted US Patent No. 8,275,590 for "Providing a simulation of wearing items such as garments and/or accessories".〔("Augmented-reality ‘virtual dressing room’ patent issued" ), 26 September 2012, retrieved 09 October 2012〕 The patent covers Zugara's augmented reality technology that powers Virtual Dressing Rooms.〔("Zugara’s virtual dressing rooms take the X factor out of online shopping" ) VentureBeat, 25 September 2012, retrieved 09 October 2012〕
==History==
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