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A blipvert is a very brief television advertisement, that lasts just one or several seconds. The term "blipvert" was coined by George Stone. The word is a portmanteau of ''blip'', a brief sound, and ''advert'', the British abbreviation for ''advertisement''. The term and concept were popularized in the 1985 film ''Max Headroom: 20 Minutes into the Future'' and the first episode of the 1987 science fiction television show ''Max Headroom''. In the film and TV show, "blipverts" were a new high-speed, concentrated, high-intensity television commercials lasting about three seconds. Their purpose was to prevent channel-switching during standard-length commercials. == Real-life examples of compressed advertising == Master Lock, which had already made the image of a padlock shot by a sharpshooter into a lasting advertising image with their ad in the Super Bowl in 1974, incorporated that video image, along with its logo, in a one-second-long television commercial in 1998.〔Time, (http://www.time.com/time/archive/preview/0,10987,988820,00.html "Blink Of An Ad" ) ''Time.com'' Retrieved on 04-24-07〕 In May 2006, GE introduced "One Second Theater," television commercials with additional material included as individual frames in the last second of the ad, for frame-by-frame viewing with digital video recorders. When viewed at normal speed, the frames flash by rapidly, much like blipverts. Miller Brewing Company aired a one-second ad during the Super Bowl XLIII football game in February 2009. The ad featured Windell Middlebrooks, who had been featured in Miller High Life ads since 2006, standing in a warehouse filled with High Life boxes and quickly shouting "High Life!"〔Mavity, Ryan. Cape Gazette. ''"Middlebrooks delivers the High Life to Coastal Delaware''. (). Aug. 27, 2009.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「blipvert」の詳細全文を読む スポンサード リンク
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