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fairsharemusic
fairsharemusic was a commercially run social enterprise and award-winning〔Guardian, The. ("Winners 2011" ), ''The Guardian''. Retrieved on 2013-05-07.〕 music download store where legal downloads were combined with charitable donations. Based in the United Kingdom the organisation promised to pledge 50% of the net profit from every purchase 〔http://www.fairsharemusic.com/about-us/doing-the-sums〕 to one of twenty-two partner charities.〔http://www.fairsharemusic.com/about-us/charity-partners〕
The service has been offline since March 23, 2014. A statement from the company's Twitter account on March 29 claimed the site was down due to technical problems and would return soon.〔()〕
== Background ==
Launched in June 2010,〔http://www.dailymail.co.uk/sciencetech/article-1290910/Charity-music-download-site-gives-half-proceeds-good-causes.html〕 fairsharemusic was the brainchild of Lee Cannon, a social entrepreneur with extensive experience of working in the music industry.〔http://www.startups.co.uk/fairsharemusic-lee-cannon-and-jonny-woolf_1.html.〕 Through working on projects such as Live Aid, Cannon saw what could be achieved when harnessing the power of music to help others.〔http://www.fairsharemusic.com/about-us/the-story〕 Beta testing of the site began in June 2010 followed by a successful public launch in 2011.
The main premise of fairsharemusic is centred on the concept of Micro-donations 〔http://www.startups.co.uk/fairsharemusic-lee-cannon-and-jonny-woolf_1.html〕 whereby individually the amount of money donated from each track is small but collectively they make a huge difference.〔http://www.fairsharemusic.com/about-us/micro-donations〕 The organisation is also a pioneer of Embedded generosity through their integration of charitable giving with the purchase of music at no extra cost to the consumer.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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