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forbes
''Forbes'' is an American business magazine owned by Forbes, Inc. Published biweekly, it features original articles on finance, industry, investing, and marketing topics. ''Forbes'' also reports on related subjects such as technology, communications, science, and law. Its headquarters is located in Jersey City, New Jersey. Primary competitors in the national business magazine category include ''Fortune'' and ''Bloomberg Businessweek''. The magazine is well known for its lists and rankings, including its lists of the richest Americans (the Forbes 400) and rankings of world's top companies (the Forbes Global 2000). The motto of ''Forbes'' magazine is "''The Capitalist Tool ''". Its chairman and editor-in-chief is Steve Forbes, and its CEO is Mike Perlis.
==Company history==
B. C. Forbes, a financial columnist for the Hearst papers, and his partner Walter Drey, the general manager of the ''Magazine of Wall Street'',〔("Notes of a Business Quizzer: Forbes" (July 6, 2007) )〕 founded ''Forbes'' magazine in 1917.〔Gorman, Robert F. (ed.) (2007) "September 15, 1917: ''Forbes'' Magazine is founded" '' The Twentieth Century, 1901–1940'' (Volume III) Salem Press, Pasadena, California, pp.1374–1376, p. 1375, ISBN 978-1-58765-327-8〕〔(【引用サイトリンク】url=http://www.forbesmedia.com/wp-content/uploads/2013/05/2013-Forbes-Middle-East-English-Media-Kit.pdf )〕 Forbes provided the money and the name and Drey provided the publishing expertise. The original name of the magazine was ''Forbes: Devoted to Doers and Doings''.〔 Drey became vice-president of the B.C. Forbes Publishing Company,〔Commerce and Industry Association of New York (November 18, 1922) "The Association Prepares for New Demands: The Volunteer Workers" ''Greater New York: Bulletin of the Merchants' Association of New York'' Commerce and Industry Association of New York, New York, (p. 6 ), 〕 while B.C. Forbes became editor-in-chief, a post he held until his death in 1954. B.C. Forbes was assisted in his later years by his two eldest sons, Bruce Charles Forbes (1916–1964) and Malcolm Stevenson Forbes (1917–1990).
Bruce Forbes took over on his father's death, and his strengths lay in streamlining operations and developing marketing.〔 During his tenure, 1954–1964, the magazine's circulation nearly doubled.〔
On Malcolm's death, his eldest son Malcolm Stevenson "Steve" Forbes Jr. (1947–) became President and Chief Executive of Forbes and Editor-in-Chief of Forbes magazine.〔('Forbes Announce Elevation Partners Investment in Family Held Company' ) Elevation Partners press release, August 6, 2006.〕 Between 1961 and 1999 the magazine was edited by James Michaels. In 1993, under Michaels, ''Forbes'' was a finalist for the National Magazine Award.〔(【引用サイトリンク】title=National Magazine Awards Database )〕 In 2006, an investment group Elevation Partners that includes rock star Bono bought a minority interest in the company.〔〔(【引用サイトリンク】title=NussbaumOnDesign Bono Buys Into Forbes, Launches Product Red in US and Expands His Brand. – BusinessWeek )〕 A 2009 ''New York Times'' report said: "40 percent of the enterprise was sold ... for a reported $300 million, setting the value of the enterprise at $750 million. According to Mark M. Edmiston of AdMedia Partners, 'It's probably not worth half of that now.'"〔("Even Forbes is Pinching Pennies" ) by David Carr, ''The New York Times'', June 14, 2009 (June 15, 2009 on p. B1 of the NY ed.). Retrieved June 15, 2009.〕
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