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gamelab
gameLab was an independent game studio in New York City founded by game designer Eric Zimmerman and Peter Seung-Taek Lee in 2000. It is best known for creating Diner Dash, one of the most downloaded games of all time (over half a billion times across multiple platforms in its first six years〔http://venturebeat.com/2010/09/21/with-diner-dash-playfirst-has-a-game-that-goes-everywhere/〕), as well as its two spin-off companies, the non-profit Institute of Play and the online game and community site Gamestar Mechanic.
==History==
Zimmerman and Lee (with audio by Michael Sweet) created a game called BLiX, which was named a Finalist (and eventually won Best Audio) at the 2000 Independent Games Festival〔http://www.igf.com/2000finalistswinners.html〕 at the Game Developers Conference; Zimmerman and Lee then incorporated gameLab and used an advance on BLiX royalties from their exclusivity deal with Shockwave.com to open an office in downtown Manhattan.〔http://www.gamasutra.com/view/feature/130740/a_man_for_all_seasons_gamelabs_.php〕 gameLab released 34 video games on multiple platforms between 2000 and 2009, published by companies like LEGO, HBO, PlayFirst, VH-1, and iWin, plus eight massively multiplayer social games created exclusively for and played at the yearly Game Developers Conference from 2001 to 2008.
In 2004, gameLab released the award-winning Diner Dash, a strategy and time management game published by PlayFirst;〔http://www.nytimes.com/2005/06/27/technology/27casual.html〕 then-director of game design Frank Lantz and students in his Big Games class (including gameLab employees Greg Trefry and Mattia Romeo) at New York University's Interactive Telecommunications Program created Pac-Manhattan, a real life version of Pac-Man played in the streets surrounding NYU, which was one of the earliest and most influential pervasive games, covered by the New York Times〔http://www.nytimes.com/2004/05/09/fashion/09GAME.html〕 and receiving worldwide press.〔http://www.pacmanhattan.com/press.php〕 In 2005, gameLab employees Trefry, Romeo, Nicholas Fortugno, and Catherine Herdlick plus co-founder Lee co-founded (Come Out & Play ), an annual festival of new original big games played in the streets of New York City;〔http://www.gamasutra.com/php-bin/news_index.php?story=24037〕 Lantz left to co-found the game studio area/code, which was acquired by Zynga in 2011 and became Zynga New York, and is now the director of New York University's (Game Center ).〔http://gamecenter.nyu.edu/people〕
In 2007, gameLab spun off the non-profit Institute of Play to promote game design and play as educational tools for students; within six months of its founding, Institute of Play received a grant from the John D. and Catherine T. MacArthur Foundation to develop Quest to Learn, a New York City public school designed around game design principles.〔http://www.instituteofplay.org/wp-content/uploads/2011/04/MACARTHUR+NYC+School+Press+Release.pdf〕 In 2009, supported by another grant from the John D. and Catherine T. MacArthur Foundation, gameLab partnered with Katie Salen and released the award-winning game and community site Gamestar Mechanic. gameLab closed its doors in 2009 and sold its assets to Arkadium.〔http://venturebeat.com/2009/09/29/arkadium-acquires-gamelabcom-game-development-firm/〕
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