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googlization
Googlization is a neologism that describes the expansion of Google's search technologies and aesthetics into more markets, web applications, and contexts, including traditional institutions such as the library (see Google Books Library Project). The rapid rise of search media, particularly Google, is part of new media history and draws attention to issue of access and to relationships between commercial interests and media.
==History of term==
In 2003, John Battelle and Alex Salkever first introduced the term "googlization" to mean the dominance of Google over nearly all forms of informational commerce on the web. Initially specializing in text-based Internet searching, Google has expanded its services to include image searching, web-based email, online mapping, video sharing, news delivery, instant messaging, mobile phones, and services aimed at the academic community. Google has entered partnerships with established media interests such as Time Warner AOL, News Corporation, ''The New York Times'', and various news agencies such as Associated Press, Agence France-Presse, and the UK Press Association. Google has therefore become a giant with complex entanglements with traditional and new media.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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