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itasha
is a Japanese term for an fashion of individuals decorating the bodies of their cars with fictional characters of anime, manga, or video games (especially bishōjo game or eroge). These characters are predominantly "cute" females. The decorations usually involve paint schemes and stickers. Automobiles are called itasha, while similar motorcycles and bicycles are called and , respectively.
The cars are seen prominently in places such as Akihabara (Tokyo), Nipponbashi (Osaka), or Ōsu (Nagoya).
== Etymology ==
In 1980s, when Japan was at the zenith of its economic might, Tokyo's streets were a parade of luxury import cars. Among them, the "itasha"—originally Japanese slang meaning an imported Italian car—was the most desired. Since then, ''itasha'' (as the decorated vehicle) was derived from combining the Japanese words for and . ''Itai'' here means "painful", which can be interpreted as "painfully embarrassing" or "painful for the wallet" due to the high costs involved. The name is also a pun for , truncated in Japanese slang as .〔(Itasha: Pimped rides, otaku style )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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