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mainstream
Mainstream is current thought that is widespread.〔''(American Heritage Dictionary of the English Language )'', Fifth Edition (2011) (defining "mainstream" as "The prevailing current of thought, influence, or activity).〕〔''(American Heritage Dictionary of the English Language )'', Fifth Edition (2011) (defining "prevailing" as "Generally current; widespread...").〕 It includes all popular culture and media culture, typically disseminated by mass media. It is to be distinguished from subcultures and countercultures, and at the opposite extreme are cult followings and fringe theories.
This word is sometimes used in a pejorative sense by subcultures who view ostensibly mainstream culture as not only exclusive but artistically and aesthetically inferior.〔Pysnakova, Michaela. "Understanding the Meaning of Consumption of Everyday Lives of 'Mainstream' Youth in the Czech Republic" in ''(New Perspectives on Consumer Culture Theory and Research )'', p. 64 (Pavel Zahrádka and Renáta Sedláková eds. Cambridge Scholars Publishing, 2013).〕 In the United States, mainline churches are sometimes referred to synonymously as "mainstream."〔Caldwell, John. "Faith in school: as mainstream churches continue to wrestle with homosexuality, some religious colleges are taking an increasingly welcoming attitude toward gay students,", ''The Advocate'' Sept 2, 2003〕〔Baer, Hans A. "Black Mainstream Churches; Emancipatory or Accommodative Responses to Racism and Social Stratification in American Society?" ''Review of Religious Research'' Vol. 30, No. 2 (Dec., 1988), pp. 162-176〕
== In the media ==
The labels "Mainstream media", or "mass media", are generally applied to print publications, such as newspapers and magazines that contain the highest readership among the public, and to radio formats and television stations that contain the highest viewing and listener audience, respectively. This is in contrast to various independent media, such as alternative media newspapers, specialized magazines in various organizations and corporations, and various electronic sources such as podcasts and blogs (Though certain blogs are more mainstream than others given their association with a mainstream source.〔Wallsten, K. (2007), Agenda Setting and the Blogosphere: An Analysis of the Relationship between Mainstream Media and Political Blogs. Review of Policy Research, 24: 567–587. doi: 10.1111/j.1541-1338.2007.00300.x〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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