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meswak
Meswak (also referred to as ''Miswak'') is a toothpaste brand that was launched in India by ''Balsara Hygiene'' in 1998. The toothpaste is marketed as a herbal toothpaste as it is made from extracts of the Salvadora persica plant. The brand was relatively unknown until a television advertising campaign during the 1998 Coca-Cola Cup spread brand awareness. In 2005, Meswak was sold by Balsara to Dabur along with other Balsara toothpaste brands Babool and Promise in a deal. As of 2007, the Meswak brand was valued at . In 2011, Dabur announced that Bipasha Basu would be Meswak's brand ambassador. ==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「meswak」の詳細全文を読む
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