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| microsegment ： ウィキペディア英語版 |
microsegment
A microsegment is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors including behavioral predictions.〔(【引用サイトリンク】url=http://www.optimove.com/learning-center/customer-micro-segmentation )〕 Once identified, microsegments can become the focus of personalized direct micromarketing campaigns, each campaign is meant to target and appeal to the specified tastes, needs, wants, and desires of the small groups and individuals that make up the microsegment.〔(【引用サイトリンク】url=http://www.wisegeek.com/what-is-micromarketing.htm )〕 The goal of microsegments is to determine, which marketing actions will have the most impact on each set of customers. 〔(【引用サイトリンク】url=http://www.optimove.com/learning-center/customer-micro-segmentation )〕
==Overview==
Microsegments aim to limit customers into very small segments or even as individuals. This helps modern marketers to determine exactly want the customer wants at every level. Microsegments usually contain very few customers each that allows predictive analysis and marketing action. Microsegments help marketers target their audience needs more specifically. This can be done through a combination of techniques and technology such as artificial intelligence, algorithms and data mining.〔(【引用サイトリンク】url=http://strongpages.com/content-development-services/microsegmentation/ )〕 Therefore, artificial intelligence, algorithms and data mining assist sections that contain behavioral and demographic attributes through special offerings and product categories, lifecycle stage of the customer and lastly segment based on recency and frequency. It is important to state that microsegment is a rather new concept in terms of other marketing techniques but it is the future of how a business will look to have different customer target groups and bases such as the handset manufacturers and mobile operators.〔(【引用サイトリンク】url=http://www.strandreports.com/sw1959.asp )〕 Mobile phones are now very common and almost every person in different age bracket has it, however with so many types of different customers come along different wants and needs so microsegments are key for handset manufacturers and mobile operators to produce a different kind of mobile phone for every microsegment. 〔(【引用サイトリンク】url=http://www.strandreports.com/sw1959.asp )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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