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murketing
Murketing is an advertising strategy that avoids direct sales of a product and focuses instead on vagaries such as marketing buzz, brand identity and publicity.〔(“Murketing” ) Definition of Murketing. Wordspy.com Accessed June 1st 2011〕〔(Marketers get to us in more ways ) USA Today By Kerry Hannon 8/24/2008〕
==Examples==
Well known examples of murketing include the launch of Red Bull, which spent millions of dollars promoting stealth events and competitions that had little to do with their actual product.〔(Branded ) New York Times Book Review. By FARHAD MANJOO Published: July 27, 2008〕 Pabst Blue Ribbon similarly attempted to cultivate an apathetic image by deliberately not trying to sell or brand their product, knowing that doing so would have alienated their brand-weary potential customers.〔 The use of viral videos, often unattributed or only indirectly attributed to a brand or company, is also considered a "murketing" technique.〔Au, Wagner James. (Should Companies Quit “Murketing” Viral Videos? ). ''Gigaom.com''. Jun. 26, 2008.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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