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netzwelt
Netzwelt (own writing: ''netzwelt'') is a technology-related news website run by Netzwelt GmbH. The two founders, Dirk and Sascha Hottes, founded Netzwelt in early 1999 in Darmstadt. The site, which bills itself as "Guter Rat auf einen Klick" (Good advice at a click), features consumer electronics and software, as well as user-generated content in a popular forum. With up to 4,8 million visitors and 18 million page impressions, Netzwelt is one of the top five IT websites in Germany, Austria and Switzerland.
== History ==
The two brothers Sascha and Dirk Hottes have turned their passion into a profession. At the ages of just 20, they created the H² Web GbR in 1999, in Darmstadt. The IT-specialist Dirk Hottes and business economist Sascha Hottes initially created the news portal MP3 World, which dealt primarily with audio software issues. A little later, they gave up their professions, they held as a tax consultant and free advisor to IT companies - and their strategy worked: After purchasing the domain netzwelt.de and launching it in 2003, within a very short time they had established one of the most important German independent online magazines for IT & consumer electronics on the Internet.
In 2003 the H2 media factory GmbH was founded. Also headquartered in Darmstadt, it took over the operations of H2 Web GbR. In 2008 the company moved to Hamburg, hoping for closer contact with potential investors. In the same year, the H2 media factory GmbH was awarded the regional prize in the competition ''Hamburger Gründer Champion'' award (Founders Champion award), organized by the Kreditanstalt für Wiederaufbau (KfW). In August 2011 the H2 media factory GmbH was renamed in netzwelt GmbH.
Some SEO blogs have speculated that the unusual success of netzwelt.de was achieved in part with the support of search engine optimization, since after a sharp rise in the reach within the quarter followed by equally dramatic crashes, which may be explained with a punishment by Google. On a not entirely serious question from medienhandbuch.de in 2008 if they had bribed Google, Sascha Hottes responds: „Of course, our sales is geared primarily towards search engine optimization and online marketing. This is our home, this is our business. We do not need anyone to bribe. To bribe Google is anyway not so easy.“
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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