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nippy
:''This article is about J. Lyons waitresses. For the baby accessory, see pacifier.''
A nippy was a waitress who worked in the J. Lyons & Co tea shops and cafes in London. Beginning in the late 19th century, a J. Lyons waitress was called a "Gladys". From 1926, because the waitresses nipped (moved quickly) around the tea shops, and the term "Nippy" came into use. Nippies wore a distinctive maid-like uniform with a matching hat.
==Advertising Icon==
By the 1920s it was already long established in the advertising world that attractive females could sell products, and the tea business of J Lyons & Co was no exception. Nippies appeared in all manner of advertising, on product packages, and on promotional items. The Nippy soon became a national icon. Unlike other endorsements of the day, which often took the form of popular celebrities or cartoon characters, a Nippy was contrastingly accessible and close to home. A Nippy was someone who could be seen and interacted with every day, and perhaps this was part of the appeal of the concept. J. Lyons was very careful to maintain the Nippy image as wholesome and proper — strict cleanliness standards applied for Nippy uniforms, and before World War II J. Lyons would not hire married women as Nippies. So popular was the image that miniature Nippy outfits were popular for children dressing up for special events such as fetes.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「nippy」の詳細全文を読む
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