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noopolitik In political science Noopolitik from the Greek ''Noos'' (knowledge) and German ''Politik'' (politics) is the network-based geopolitics of knowledge. The term was invented by defense experts John Arquilla and David Ronfeldt in a seminal RAND corporation study of 1999 and often appears in connection with that of smart power.〔Wilson, Ernest J. III ''Hard Power, Soft Power, Smart Power'' The ANNALS of the American Academy of Political and Social Science March 2008 vol. 616 no. 1 110-124〕〔Nye, Joseph S. ''The Future of Power'' Public Affairs 2011〕 ==Difference with Realpolitik== Noopolitics is an informational strategy of manipulating international processes through the forming in general public by means of mass media of positive or negative attitude to external or internal policy of a state of block of states to create a positive or negative image of ideas and promulgated moral values. (Baichik A.V., Nikonov S.B. Noopolitik as global information strategy // Vestnik St.Petersburg University, Ser. 9. 2012. Issue. I. p. 207-213 Noopolitik differs from realpolitik. Although realpolitik is commonly equated with hard power, and seemingly noopolitik with soft power, both are broader in their embodiment of a form of organization. Specifically, realpolitik is not limited to hard power and coercion, but embodies a hierarchical form of organization. Likewise, noopolitik is not limited to reliance on knowledge and soft power, but embodies a networked form of organization.
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