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preference
A preference is a technical term in psychology, economics and philosophy usually used in relation to choosing between alternatives: someone has a preference for A over B if they would choose A rather than B.
==Psychology==
In psychology, preferences could be conceived of as an individual’s attitude towards a set of objects, typically reflected in an explicit decision-making process (Lichtenstein & Slovic, 2006). Alternatively, one could interpret the term “preference” to mean evaluative judgment in the sense of liking or disliking an object (e.g., Scherer, 2005) which is the most typical definition employed in psychology. However, it does not mean that a preference is necessarily stable over time. Preference can be notably modified by decision-making processes, such as choices (Brehm, 1956; Sharot, De Martino, & Dolan, 2009), even unconsciously (see Coppin, Delplanque, Cayeux, Porcherot, & Sander, 2010).
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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