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showrooming
Showrooming is the practice of examining merchandise in a traditional brick and mortar retail store or other offline setting, and then buying it online, sometimes at a lower price. Online stores often offer lower prices than their brick and mortar counterparts because they do not have the same overhead cost.
The reverse phenomenon of showrooming is webrooming. In webrooming customers research a product online and buy in a store.
== Prevalence ==
A 2012 comScore study found 35% of U.S. consumers reported showrooming and of those, half were between 25 and 34 years old. A 2013 survey polled 750 U.S. consumers, 73% of whom〔()〕 reported having showroomed in the previous six months.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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