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tartanry
Tartanry is the kitsch elements of Scottish culture that have been over-emphasised or super-imposed on the country, first by the emergent Scottish tourist industry in the 18th and 19th centuries, and later by an American film industry. The earliest use of the word "tartanry" itself is said to have been in 1976.〔Sunday Times (Colour Suppl.) 31 Oct 73 ''Tartanry has spread into radio, television, cabaret and clubs''〕
==Definition==
Tartanry is the reduction of Scottish culture to kitsch, twee, inaccurate imagery based on ethnic stereotypes. Often the image presented is that of the Highlander as noble savage. While there are strong, legitimate cultural traditions behind Scottish clan societies and the older tartans, kilts, and bagpipes, Tartanry is when these things are tokenized, distorted, misrepresented as ancient in instances where they are not, or attached to fabricated histories. While Scottish Gaelic is a living language, that has developed and grown with modern culture, Tartanry presents it as a dead relic and curiosity, and those acting from this perspective may simply redefine words, or change their spellings to gibberish, for no other reason than to appear quaint or exotic.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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