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technophilia
Technophilia (from Greek τέχνη - ''technē'', "art, skill, craft"〔(τέχνη ), Henry George Liddell, Robert Scott, ''A Greek-English Lexicon'', on Perseus〕 and φίλος - ''philos'', "beloved, dear, friend"〔(φίλος ), Henry George Liddell, Robert Scott, ''A Greek-English Lexicon'', on Perseus〕) refers generally to a strong enthusiasm for technology, especially new technologies such as personal computers, the Internet, mobile phones and home cinema.〔"Technophilia." The American Heritage® Dictionary of the English Language, Fourth Edition. 2003. Houghton Mifflin Company 23 Sep. 2012 http://www.thefreedictionary.com/technophilia〕 The term is used in sociology to examine individuals' interactions with society and is contrasted with technophobia.
On a psychodynamic level, technophilia generates the expression of its opposite, technophobia.〔Richards, Barry. "Technophobia and Technophilia." British Journal of Psychotherapy 10.2 (1993): 188–95. Print.〕 Technophilia and technophobia are the two extremes of the relationship between technology and society. The technophile regards most or all technology positively, adopts new forms of technology enthusiastically and sees it as a means to improve life, whilst some may even view it as a means to combat social problems.〔
The term technophilia is used as a way of highlighting how technology can evoke in humans strong positive futuristic feelings.〔 However, the reverential attitude towards technology that technophilia produces can sometimes inhibit realistic appraisals of the social and environmental impacts of technology on society.〔 Technophiles do not fear of the effects of technological developments on society, as do technophobes.〔 Technological determinism is the theory that humanity has little power to resist the influence that technology has on society.〔Baym, Nancy. "Personal Connections In the Digital Age". Cambridge: Polity Press, 2010. p.24〕
==Etymology==
The word technophile is said to have originated in the 1960s as an "unflattering word introduced by technophobes." 〔"Tenner, Edward. "Confessions Of A Technophile." Raritan 22.1 (2002): 135. Web.〕
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