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theaudience
theAudience is a social media presence management company, which represents high profile public figures in the entertainment industry and social media influencers.
==Founding==
TheAudience was founded by Sean Parker, Ari Emanuel, and Oliver Luckett in 2011, with Luckett serving as the company’s CEO.〔http://techcrunch.com/2012/07/26/theaudience/〕 The president of the company is Kate McLean.〔 The idea for the company came from a meeting between Emanuel and Luckett, set-up by Parker, at which Emanuel voiced concerns over how his clients were not able to effectively control their social media presences. The idea was to create a company to both help manage the social media presence of Emanuel’s clients and others, and to develop social media content for the clients to post, such as photographs, videos, or other posts. Partners in the firm also included the Guggenheim Partners. Initial ideas for work included gaining online endorsement deals for clients or charging for production companies for the right to engage with a client’s followers on their social media platforms. Instead, the company engaged with social media influencers, gaining them endorsement deals, and focused on using the metrics of social media engagement for celebrity clients, as something to be leveraged in contract negotiations.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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