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tru2way : ウィキペディア英語版
tru2way
Tru2way is a brand name for interactive digital cable services delivered over the cable video network, for example interactive program guides, interactive ads, games, chat, web browsing, and t-commerce. The brand also appears as “<tru2way>” and is used to market cable services, applications, and devices that support the tru2way cable architecture. Tru2way is the successor, consumer-focused, name for technology known as OpenCable. Major cable operators committed to deploy support for the tru2way platform in service areas covering more than 90 million U.S. homes by the end of 2008.
In 2010, the FCC issued a notice of inquiry for a successor system to both tru2way and CableCARD, called AllVid, and has stated "We are not convinced that the tru2way solution will assure the development of a commercial retail market as directed by Congress."〔''(AllVid Notice of Inquiry )'', p.5, 25 FCC Rcd (4279 ) (adopted April 21, 2010)〕
==Design==
A cable television subscriber who has a digital television (DTV) that supports Tru2way and has a CableCard port (for the decryption codes), will be able to enjoy all of the features of the cable provider's leased set-top box (STB), without the STB. The DTV Tru2way compatibility combines the interactive features of the separate STB into the television, eliminating the STB and its remote control.
CableLabs, the industry’s research and development arm, licenses the brand to cable companies and cable programmers that deliver tru2way applications and services, as well as consumer electronics (CE) manufacturers that build devices that support such applications and services. Use of the mark on CE devices requires CableLabs certification testing for conformance to the tru2way specifications (also known as the OpenCable Host 2.1 Specifications).
Tru2way includes a middleware technology that may be built into televisions, set-top boxes, digital video recorders and other devices. Because the middleware is based on Java technology, it enables cable companies and other interactive application developers to “write” applications once and see them run successfully on any device that supports the tru2way architecture. With Tru2way technology, consumers can access interactive digital cable programming, including video-on-demand and pay-per-view content, without the need for a cable operator-supplied set-top box.
The Tru2way technology is capable of supporting all cable services now delivered to consumers via leased set top boxes, as well as future services written to the Tru2way platform.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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