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15miles is an interactive-search agency that spun out of New York-based TMP Directional Marketing (TMPDM).〔() 15miles official Web site; accessed November 15, 2010.〕 Formally launched in 2009, 15miles strategies focus on helping national brands reach consumers in local markets through search marketing, which is rooted in the principles of directional marketing. Currently, 15miles works in tandem with its sister company, TMPDM, to provide marketing campaigns for national clients, including ''Fortune'' 500 companies. Some clients are Kelly Services, ARS/Rescue Rooter and Aspen Dental. 15miles is located in the U.S., operating out of three offices in the TMPDM network of properties. ==History== Due to a buyout in 2005, TMPDM, which started in 1967 as a print Yellow Pages agency, spun out of Monster Worldwide and TMP Worldwide (collectively referred to as Monster Worldwide, Inc. after 2003) as an independent marketing agency. Over the next four years, TMPDM's senior management transitioned the agency's clients and services from offline search toward interactive search. In 2009, the 15miles brand spun out of TMPDM, making 15miles a stand-alone, digital-media agency. As 15miles took ownership of the tandem's digital-media products, TMPDM was phased out as an interactive-search brand to head all offline products as a print-centric Yellow Pages agency. As a result, 15miles became the world's largest local-search agency, based on annual revenue. Also in 2009, 15miles named Gregg Stewart as its first president.〔() "TMP Directional Marketing Selects Veteran Advertising Executive Gregg Stewart to Lead 15miles"; 15miles press release; accessed November 15, 2010.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「15miles」の詳細全文を読む スポンサード リンク
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